About you
- you work with thorny questions, complex concepts and technical terminology
- your organization works in the world of international development, health/medicine, science, environment, social services or the law–worlds full of industry or discipline-specific jargon that only you understand
- you want others to ‘get’ what you do. You need to talk to newcomers to Canada for whom English is a second (or third, or fourth) language. Or you need to reach out to young people. Or you need to attract the informed attention of journalists. Or funders. Or decision-makers.