About plain language

Plain language is important for clear, accessible and effective communication. As such, it is intimately connected to social justice.

Plain language

• speaks in a friendly, personal way to the intended reader
• uses language appropriate to that reader’s language level, vocabulary and background
• is simple and elegant, using neither too many words nor too few
• reflects a belief that every person can understand even complex ideas–if they are clearly expressed
• ensures fair access to services and ideas, knowledge and rights
• translates knowledge into shared understanding… and from there, into action
• make change possible by allowing people to ‘get’ your message