About plain language

Plain language is important for clear, accessible and effective communication. As such, it is intimately connected to social justice.

Plain language

  • speaks in a friendly, personal way to the intended reader
  • uses language appropriate to that reader’s language level, vocabulary and background
  • is simple and elegant, using neither too many words nor too few
  • reflects a belief that every person can understand even complex ideas–if they are clearly expressed
  • ensures fair access to services and ideas, knowledge and rights
  • translates knowledge into shared understanding… and from there, into action
  • make change possible by allowing people to ‘get’ your message
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